Talks and presentations

Creating Airstream Supply Company, An Editorial Commerce Brand, With Gutenberg and React

August 08, 2019

Presentation, WordCamp for Publishers 2019, Columbus, OH

An exploration of the operational and technical journey behind the creation of Airstream’s new retail brand: Airstream Supply Company. Includes an overview of the technical architecture used to capitalize on the bleeding edge of WordPress as a semi-headless CMS using the new block editor “Gutenberg” for an enterprise eCommerce site with redis caching, Reast component libraries, server-side rendering and GraphQL.